Sana Ross

About Me

Hi, I’m Sana.

I help scaling companies build the systems, culture, and operating clarity they wish they had before things got chaotic.

Over the last 20+ years, I’ve gone from CFO to Chief of Staff to the behind-the-scenes fixer for leadership teams navigating scale, change, and “we’re not sure how we got here but it’s kind of on fire.” I specialize in turning vague strategy into systems people actually follow—and making the executive team look like it planned the whole thing.

My approach blends operations, finance, and people systems, built on neuroscience, behavioral frameworks, and an obsession with making complexity feel manageable. I’ve worked with startups, accelerators, global remote teams, and venture-backed companies, designing execution rhythms, coaching leaders, and rebuilding cultures that were hanging on by a Slack thread.

If you’re growing fast but feel like your ops and team structure are barely keeping up, I can help.

I build systems that scale and support humans. And I do it calmly, strategically, and with just enough edge to keep things interesting.

Professional Credentials

  • Certified Leadership Development & Executive Coach: Learned from incredible MCC coaches and Neuroscience-Based Coaching Programs.

  • Strategic Leadership: Spearheaded complex investment projects with over $300M budgets and oversaw company operations, showcasing my ability to navigate and manage high-stakes scenarios effectively.

  • Financial Acumen: Expertise in fundraising and portfolio management, handling significant responsibilities, and making impactful decisions.

  • Executive-Level Management: Combined strategic vision with operational know-how to drive organizational success in C-level roles.

  • Neuroscience Application: Developed strategies to enhance cognitive functioning and decision-making in professional settings.

  • Expert Mentorship: Over ten years of mentoring startup founders, guiding them towards financial savvy and peak performance, Sana worked with top-tier startup accelerators like Techstars and Startup Wize Guys.